šeda studios

(Professional Bodybuilder)

"I first met Kevin at the gym. Where else? His all-black outfits stood out. When I heard that he used to be a brand owner once, I was not surprised. But the fact that he had lost his dream and his best friend / business partner at the same time was saddening. I'm glad that he was able to persevere through the struggle and found new strength within the fitness lifestyle. This is where our values aligned immediately. Therefore, supporting his new brand was a no-brainer to me. The products have a unique vibe to them, and the message behind it all is worth being shared. My first purchases were the Combat Tanktop and the Combat Trucker Cap. Both products quickly became part of my daily rotation. I think that speaks for itself."

(Hybrid Athlete)

"Considering Kevin's background story, it only makes sense that his brand unites fashion and philosophy. Especially the teachings of the Stoa - the very philosophy which helped him overcome the adversity of losing many of his loved ones in such a short period of time. Stoicism gave him the strength to come back better, both physically and mentally. They say suffering builds character, and it simply shows within the brand. With this story in mind, the Combat Collection quickly became my favorite of the three main lines. As a hybrid athlete, I don’t compromise on fits, as I spend so much time in athleisure, and the Combat Cargo Track Jacket truly keeps pace with my lifestyle. I like taking oversized silhouettes, then cropping them in a powerful yet feminine way."

(Hyrox Head Judge)

"I’ve known Kevin for over a decade and witnessed his path firsthand. This time he has taken his personal brand to new heights. As an everyday athlete, HYROX competitor, and fashion enthusiast, I’ve always been an early adopter of the dopest brands worldwide. Funnily enough, that’s how I met Kevin - we both shopped online for a niche brand (now a well-known brand) and instantly connected through our shared interests. Seeing him as the co-founder of a streetwear brand was cool back then, but seeing him lose it was a different story. Seeing him come back from all that, with not just one, but three main lines, feels surreal. Feels sick. Just as sick as the Combat Performance Sunglasses and the Combat Cargo Shorts - by far my two favorite pieces from our first photoshoot. It won’t be the last."

(Workwear Expert)

"I’ve been following and supporting Kevin's journey since day one. Literally. We grew up together and were neighbors for all of our youth. He is the brother I never had, and that honor goes both ways. I was there for his greatest moments in the fashion industry, as well as his lowest point, which ultimately led to the closure of his former brand. Seeing how he fought his way back fills me with brotherly pride. This new chapter means more to him than anything else, and I’m proud to be a part of this journey. As a sales coordinator in the workwear sector of the clothing industry, I deal with global brands every day. It is amazing how Kevin's designs are in no way inferior to these powerhouses. The Combat Cargo Half-Zip and the Combat Cargo Track Pants simply cannot be beaten."